LUCY LAWSON CREATIVE RECRUITMENT
With 20 years’ combined design and recruitment industry experience, Lucy Lawson specialises in matching talented design and production studio specialists with top branding, packaging, retail and corporate design agencies mainly in London and internationally. Working alongside our client Clare Persey in the recruitment field we needed to build Lucy a website that sat with the same brand value as Clare but was individual and cool on its own.
Clearly a huge design challenge. Starting with Lucy’s established logo which was dated with vibrant colours, we re-worked it in to a black and white treatment that would sit in a ‘street style’ palette. We then had a brilliant time sourcing street and studio imagery and building it into an over-lay, square design of bronze and silver that highlights the jobs Lucy has on offer and drills down into their specific details, finishing with contact back to the client. As many creatives are mobile device led the key to the design was to work seamlessly on tablets and phone, even with the mega-menu which features the job area of the website. Logo treatments and digital headers were put in place across social media and documentation templates. The results are hip and smart, reflective of Lucy’s personal brand. www.lucylawson.co.uk.